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| Bookseller's
Nightmare |
| by
Lawrence Schimel |
In Josephine
Tey's elegant mystery novel The
Daughter of Time, Inspector Alan Grant, confined to bed after an accident
and deluged with the latest bestsellers by well-meaning hospital visitors, muses:
Was everyone nowadays
thrilled to a formula? Authors today wrote so much to a pattern that their
public expected it. The public talked about "a new Silas Weekley" or "a new
Lavinia Fitch" exactly as they talked about "a new brick" or "a new hairbrush."
They never said "a new book by" whoever it might be. Their interest was not
in the book but in its newness. They knew quite well what the book would be
like.
This
sort of branding of a particular name is big business in publishing today. And
one of the things that helps to create this sort of success is a certain degree
of continuity, which publishers try and build through coordinated packaging
and design, a degree of prolificacy so as not to lose the public's attention,
and following success with something similar enough as to not lose that initial
audience.
Booksellers are
likewise interested in building on an author's success by having a new book
to place beside the first--or fiftieth. The already-read title serves as a touchstone
for the customer, and is an endorsement to the contented reader to consider
the author's other work. So if an author jumps genres, it is difficult for this
sort of shelving arrangement to work as one title might, for example, be in
the mystery section, a second in romance, and a third in general fiction.
I believe the very
concept of genres emerged along these principles, as a sort of implicit recommendation:
placing similar books by different authors beside wildly successful works. If
you liked Stephen
King, this horror novel by a new writer is of the same "type". Creating
a brand name out of an author is essentially creating a type of "genre" solely
from one writer's oeuvre.
For
all that I've been fairly prolific in the past half decade, I've not been easy
to shelve in one place. This has been done with no ill will toward poor booksellers,
trying to sell my work, I aver! (And I am a lapsed bookseller, myself, having
worked at two independents in Manhattan, the children's bookstore Books of Wonder
and the recently-closed gay and lesbian bookshop A Different Light.)
I've published
a cookbook, a biography, books of fiction, of poetry, and of essays, anthologies
collecting the work of diverse authors and books solely of my own writing, books
of astrology, books of regional interest, books of erotica, and many others,
scattered all throughout different sections of a bookstore.
But perhaps more
importantly, many of my books combine two or more genres or interests -- working
as a sort of bridge between two communities, perhaps, but quite often being
shelved only in one or the other. Cross-shelving complicates keeping track of
store inventories and is often incompatible with the computer systems many bookstores
use.
My
first collection of short stories, The
Drag Queen of Elfland, is a book of lesbian and gay fantasies and fairy
tale retellings. Should this book be shelved in the gay section or in the science
fiction/fantasy section? As I have published other titles which fall wholly
within both of these possible "genres," I have separate audiences in each section
who might be interest in this title that straddles both themes. If the book
is shelved only in one section, the book will likely escape the attention of
customers who ordinarily patronize the other section. It is often unlikely for
someone who defines him or herself as heterosexual to browse the gay and lesbian
section looking for a book to read, whereas if this same title is presented
to them in the general fiction section or within a genre they follow, they will
have no prejudices against purchasing and enjoying the book.
My
most recent anthology, Kosher
Meat, concerns itself equally with Jewish identity and gay sexuality.
Should it be shelved in Judaica, in a gay and lesbian section, or even in erotica
if a bookstore has a section devoted to the subject? Who will be looking for
the book, one might ask? As it's been widely reviewed in the gay press, the
Jewish press, the erotica/sexuality press, and also the mainstream press, the
answer would be any and all of the above, depending on where a customer has
read about the book. The shelving of this book is further complicated by the
fact that it is a mix of memoir and fiction, which can sometimes confuse the
issue worse than mixed genres.
Even when a book
falls wholly within one arena -- say gay and lesbian interest -- I've often
tried to bridge two sub-groups or communities. Lesbians and gay men are perhaps
frequently political bedfellows, but gender provides a divide within the homosexual
reading community that's hard to surmount. Mixed-gender titles sell more poorly
than single-sex ones within homosocial circles, although it's a personal crusade
I believe strongly in. Often, gay or lesbian authors will complain to me that
heterosexuals do not read their books. My usual response is to ask when the
last time they'd read a book by a lesbian if the author is a gay man, or vice
versa.
A
book such as my anthology Switch
Hitters: Lesbians Write Gay Male Erotica and Gay Men Write Lesbian Erotica
(co-edited with Carol
Queen) created a quandary within specialty queer bookshops: should it be
shelved with men's erotica or women's erotica?
The shelving of
books of gay or lesbian interest is a dilemma, in general, for the specialist
bookstore: should lesbian and gay fiction titles be integrated in an über-fiction
section which is simply alphabetical by author, or shelved separately by gender?
When one chooses to separate the fiction section, so many further dilemmas result:
does one shelve books by the sexual preferences of the content or of the author?
If a lesbian author writes a novel about gay male characters (say Marion
Zimmer Bradley's The Catch Trap) should it be filed under gay male
or under lesbian? And what about books by heterosexuals about gay or lesbian
characters? Or authors whose sexual practice and preferences remain pruriently
unknown? And what about books by openly lesbian or gay authors with no gay or
lesbian "content" to them? (Oh, the many nightmares that face the discerning
bookseller!)
While I argue for
maintaining the separate gay male and lesbian erotica sections -- sex is such
a personal subject, and the contents of one type of publication (not to mention
the patrons browsing same) are very likely to upset the sensibility of the other's
-- I am in favor of the mixed fiction category, which also accommodated the
few crossover titles and other difficult-to-shelve authors and titles (such
as the recent spate of transsexual novels).
The advent of online
bookselling has been a curious thing. I have never bought anything online --
be it books or plane tickets or what-have-you -- but I am in a rare, rapidly-diminishing
Luddite minority. For me, this type of shopping lacks the aspect of serendipity
that I so love about a bookstore. As an undergraduate at Yale University, I
was in heaven with access to 16 million volumes of open stacks in the library
system. Whenever I was researching a paper, quite often the most important titles
turned out to be next to the one which showed up on my computer search, or across
the aisle from it, but didn't show up on the computer because I'd asked for
the wrong keyword or it had been improperly entered.
Friends
who look me up on online booksellers have even dropped me a quick email to let
me know that there is another writer with my same byline when they come across
the entry for a biography of Venus
and Serena Williams I wrote for Andrews McMeel. A sports book seems
so far removed from everything else I've published, that many are dubious that
the author of that book and I can really be one and the same. Quite often, the
first response from people who know me on finding out that I wrote this book
is to comment something along the lines of, "I didn't know Venus and Serena
were lesbians," because, as shown in the Josephine Tey quote, they already have
an idea of what "the new Lawrence Schimel" should be about, and don't want their
expectations frustrated. At least when I published my cookbook Food for Life
and Other Dish, the contributors were all gay and lesbian celebrities collaborating
on an AIDS benefit project, so it "made sense" to friends who knew my background
in a way that a non-queer sports biography baffles them. The cookbook, however,
proved problematic for booksellers; when it was shelved in cooking, the book
was essentially lost among the innumerable titles focusing on specific types
of cuisines or by famous chefs. While my cookbook is chock-full of real usable
recipes, its primary appeal is to the literary reader interested in Tony
Kushner talking about why a play is like a lasagna as he details the recipe
for same, or fans of Dorothy
Allison who read about sinful red velvet cake in Trash
and want to try to recreate this erotic story in their own lives. The contributors
are not all authors--although many of the celebrities such as Martina
Navratilova and RuPaul have published books -- but the book's appeal is
more the interested reader who is willing to buy an interesting collection of
recipes and musings on food (especially since all the royalties are donated
to meals-on-wheels programs feeding people with AIDS) rather than that hungry
bookbrowser seeking a book to learn how to create a specific type of cuisine
or recreate the experience of a Name Brand chef or restaurant, and thus needs
to be shelved someplace where the first type of bookbuyer will come across it,
in the anthologies or the gay and lesbian section of a general bookstore. (Obviously,
the same bookbuyer can patronize both possible types of section, but he or she
is usually looking for different types of books in each.)
Ursula
K. Le Guin, in her brilliant essay collection Dancing
at the Edge of the World, wittily devised a key, a la the Guide Michelin,
to indicate to readers the general tenor of a particular piece--in this case,
literature, feminism, social responsibility, and travel--to guide one toward
one's interests or allow one to skip over pieces that hold little appeal. Not
unsurprisingly, given her ability to write so well in such a wide range of formats
and about so many things, more than one symbol often follows many of the essay
titles on the table of contents.
I sometimes think
I should consider a similar system, as a blueprint for readers and booksellers
both.
Three favorite
difficult-to-shelve authors:
Nancy
Willard is a polymath, writing both prose and verse, for adults and for
children, always with grace and skill. She has even illustrated books, both
her own and those of other authors! Middlebury has published A Nancy Willard
Reader, which collects a good sampling of her poetry, stories, and essays,
for all ages. Telling
Time is her wonderful and wonder-filled collection of essays about writing.
Philip
Ridley is a British author best known in this country for his plays published
by Methuen or various children's books from different houses. His first adult
novel, In the Eyes of Mr Fury, was published by Penguin in a lovely square
edition with gatefold flaps. It is a beautiful magical realist coming of age
story with gay content. I buy up copies whenever I find them to give away. His
other adult novel, Crocodilia, was distributed briefly in the US, I believe,
and therefore may be more readily available; I excerpted a section from it for
my anthology The
Mammoth Book of Gay Erotica.
Nancy
Springer is a prolific author of adult genre titles and YA novels, although
she has also published poetry titles, both for adults and children. But even
within a genre, where the trend is toward endless series, she has recently written
three stand-alone contemporary fantasy novels which each works to differently
explode our conceptions of gender and sexuality: Larque
on the Wing, Plumage,
and Fair Peril. Eschewing a simple dichotomy of gay/straight, she wittily
makes use of fantasy and myth to subvert preconceived notions.
Kosher
Meat
Search
for Lawrence
Schimel's books on BookSense.com
(No worries here about shelving and classification!)
Lawrence
Schimel is a prolific author and hard-working editor. His writing has appeared
The Wall Street Journal, The Saturday Evening Post, The Boston
Phoenix, Isaac Asimov's Science Fiction Magazine, Physics Today, among others
- and in more than 140 anthologies. His latest collection of short stories,
His Tongue, will be published by North Atlantic Books/Frog Ltd. in August.
He lives in Manhattan, NY, and Madrid, Spain.
Further Reading
George
Saunders
Albert Goldbarth
Lambda Award Nominees
Lesbian Herstorical Fiction
Emma Donoghue
Lawrence Schimel's website
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